Video: Everything You Need To Know

Delve into the world of videos on Instagram and how they can be used to engage and captivate an audience.

What is a Video on Instagram?

A video on Instagram is a type of content that allows users to share and view videos on the platform. It can be up to 60 seconds long for regular posts, and up to 60 minutes long for IGTV (Instagram TV) videos. Videos on Instagram can be recorded and uploaded directly from the Instagram app, or they can be imported from the device's camera roll. Users can add filters, captions, and location tags to their videos, as well as tag other users and add hashtags to increase visibility. Videos can be shared on the user's profile, in their feed, or in Instagram Stories. They can also be shared with specific followers or groups through direct messaging.

How can I create engaging videos on Instagram?

To create engaging videos on Instagram, it's important to consider the following tips:

  • Plan your content: Outline the key message or story you want to convey in your video and plan the shots or scenes accordingly.
  • Use good lighting: Make sure your video is well-lit to enhance visual quality and make it more appealing to viewers.
  • Keep it short and concise: Attention spans on social media are short, so aim to deliver your message in a concise and engaging manner.
  • Add captions or subtitles: Many users watch videos on Instagram with the sound off, so adding captions or subtitles can help convey your message effectively.
  • Use relevant hashtags: Including relevant hashtags in your video's caption can help increase its discoverability and reach a wider audience.
  • Engage with your audience: Respond to comments and messages from your viewers to foster a sense of community and build relationships.

By following these tips, you can create videos that capture the attention of your audience and drive engagement on Instagram.

How can I use IGTV to share longer videos on Instagram?

IGTV (Instagram TV) is a feature on Instagram that allows users to share longer videos, up to 60 minutes in length. To use IGTV, you need to have a separate IGTV channel, which can be created by downloading the standalone IGTV app or accessing it through the Instagram app. Once you have a channel, you can upload videos directly from your device or import them from your camera roll. IGTV videos can be in vertical or horizontal format, and they can be edited with filters, captions, and other creative tools. When you upload a video to IGTV, it will appear on your IGTV channel and can also be shared to your Instagram profile and feed. IGTV is a great way to share longer-form content, such as tutorials, vlogs, or behind-the-scenes footage, and engage with your audience on a deeper level.

Dos and Don'ts of Creating Engaging Videos for Social Media


  • Do focus on storytelling to captivate your audience and keep them engaged.
  • Do ensure good lighting and clear audio to enhance the quality of your videos.
  • Do include a call-to-action to encourage viewer interaction and engagement.


  • Don't overlook the importance of editing; a well-edited video can make a significant difference.
  • Don't make your videos too long; attention spans are short, so get to the point quickly.
  • Don't ignore your audience's feedback; it's valuable for improving your content and building community.

How to Create Engaging Instagram Videos

1. Plan Your Content

Before you start shooting your Instagram video, take some time to plan out your content. Consider what message you want to convey and how you can make it visually interesting.

2. Use Good Lighting

Lighting plays a crucial role in the quality of your Instagram videos. Make sure you have adequate lighting to ensure your video looks clear and professional.

3. Capture Attention in the First Few Seconds

Instagram users have short attention spans, so it's important to capture their attention right from the start. Use an attention-grabbing intro or hook to make viewers want to keep watching.

4. Keep it Short and Sweet

Instagram videos have a maximum length of 60 seconds, so it's important to keep your content concise. Focus on delivering your message in a clear and concise manner.

5. Add Captions or Subtitles

Many Instagram users watch videos with the sound off, so it's a good idea to add captions or subtitles to make your content accessible to a wider audience.

6. Use Relevant Hashtags

Hashtags are a great way to increase the visibility of your Instagram videos. Research and use relevant hashtags that are popular in your niche to reach a larger audience.

7. Engage with Your Audience

Don't forget to engage with your audience by responding to comments and messages. Building a connection with your viewers can help increase engagement and loyalty.

What Are Ideas for Creating Engaging Videos on Instagram?

1. Behind-the-Scenes Sneak Peek

Give your audience an exclusive look into the making of your videos. Share interesting anecdotes or challenges faced during the production process. This will create a sense of anticipation and make your followers feel connected to your content.

  • Showcase the set design and props used in your videos
  • Share funny or memorable moments from behind the camera
  • Highlight the teamwork and collaboration involved in creating your videos
  • Offer a glimpse into the editing process and how you bring your vision to life
  • Tease upcoming projects or collaborations

2. Tutorial or How-To Videos

Share your expertise and teach your audience something new. Create step-by-step tutorials or how-to videos related to your niche. This will position you as an authority in your field and provide value to your followers.

  • Demonstrate a specific technique or skill related to your content
  • Provide tips and tricks for achieving certain results
  • Break down complex concepts into easy-to-understand steps
  • Answer frequently asked questions from your audience
  • Share your favorite tools or resources for creating videos

3. Collaborate with Other Creators

Team up with other Instagram creators to create engaging and unique content. This can help you reach a wider audience and introduce your followers to new perspectives and styles.

  • Co-create a video with another creator in your niche
  • Feature guest appearances or collaborations in your videos
  • Participate in challenges or trends initiated by other creators
  • Exchange shoutouts or promote each other's content
  • Host Instagram Live sessions with other creators for Q&A or discussions

4. Storytelling through Videos

Create compelling narratives or stories through your videos. This can captivate your audience and keep them engaged throughout the video.

  • Develop a storyline or plot for your videos
  • Use visual storytelling techniques to convey emotions or messages
  • Introduce interesting characters or personas in your videos
  • Experiment with different genres or themes to keep your content fresh
  • Leave your audience with a cliffhanger or open-ended conclusion to encourage them to watch more

5. Interactive Videos

Engage your audience by creating interactive videos that encourage participation and feedback.

  • Create polls or quizzes within your videos
  • Ask your audience to make choices or decisions that impact the video's outcome
  • Encourage comments and discussions on your videos
  • Host contests or challenges related to your videos
  • Respond to comments and engage with your audience in the video's comments section