Video View: Everything You Need To Know

Learn about video views on Instagram and how they represent the number of times a video has been viewed by users.

What are Video Views on Instagram?

Video Views on Instagram refer to the number of times a video has been viewed by users on the platform. This metric is important for content creators and brands as it indicates the level of engagement and reach their videos are receiving. When a user watches a video for at least 3 seconds, it counts as a view. However, it's worth noting that Instagram does not count multiple views from the same user within a short period of time.

How can I increase Video Views on Instagram?

To increase Video Views on Instagram, there are several strategies you can employ. Firstly, focus on creating high-quality and engaging video content that resonates with your target audience. Use captivating visuals, compelling storytelling, and relevant hashtags to attract viewers. Additionally, promote your videos through other social media channels and collaborate with influencers or relevant accounts to expand your reach. Consistency is key, so make sure to post videos regularly and engage with your audience by responding to comments and messages.

It's also important to optimize your video settings by using eye-catching thumbnails, adding captions or subtitles for accessibility, and utilizing Instagram's video editing features such as filters and effects. Lastly, leverage Instagram's Explore page by using relevant hashtags and engaging with trending topics to increase the visibility of your videos to a wider audience.

Why are Video Views important for Instagram influencers?

Video Views are crucial for Instagram influencers as they demonstrate the level of engagement and interest their video content generates. Higher Video Views indicate a larger audience reach and increased potential for brand collaborations and partnerships. Brands often look for influencers with a significant number of Video Views as it signifies their ability to captivate and retain an audience.

Dos and Don'ts of Maximizing Video Views on Social Media


  • Create engaging content that captures attention within the first few seconds.
  • Use relevant hashtags and descriptions to improve discoverability.
  • Engage with your audience by responding to comments and creating community-driven content.


  • Ignore the importance of video quality and sound; viewers expect high production value.
  • Post videos sporadically; consistency is key to keeping your audience engaged.
  • Overlook the analytics; understanding viewer behavior is crucial for content optimization.

How to Increase Video Views on Instagram

1. Optimize Your Video Content

Make sure your video is visually appealing and engaging to capture the attention of viewers.

2. Use Relevant Hashtags

Include popular and relevant hashtags in your video's caption to increase its discoverability.

3. Post at the Right Time

Analyze your audience's activity patterns and post your videos when they are most likely to be online.

4. Collaborate with Influencers

Partner with influencers in your niche to reach a wider audience and increase your video views.

5. Engage with Your Audience

Respond to comments, ask questions, and encourage interaction to build a loyal community and boost video views.

6. Promote Your Videos on Other Platforms

Share your Instagram videos on other social media platforms to attract more viewers and increase views.

7. Analyze and Optimize

Regularly review your video analytics to identify what works best and make improvements to increase views.

What Are Ideas to Increase Video Views on Instagram?

1. Collaborate with Influencers

Collaborating with influencers in your niche can help increase your video views on Instagram. Influencers have a dedicated following who trust their recommendations, and featuring your videos on their accounts can expose your content to a wider audience.

  • Reach out to influencers who align with your brand and propose a collaboration.
  • Create engaging and shareable video content that resonates with the influencer's audience.
  • Include a call-to-action in your videos to encourage viewers to follow your account and watch more of your content.
  • Track the performance of your videos and analyze which collaborations generate the most views.
  • Build long-term relationships with influencers to continue leveraging their reach for future videos.

2. Optimize Video Descriptions and Hashtags

Optimizing your video descriptions and using relevant hashtags can help increase the visibility of your videos on Instagram.

  • Write compelling and concise video descriptions that provide context and encourage viewers to watch.
  • Include relevant keywords in your descriptions to improve searchability.
  • Research popular and trending hashtags related to your video content.
  • Use a mix of broad and niche hashtags to reach a wider audience while targeting specific interests.
  • Regularly update your video descriptions and hashtags based on current trends and audience preferences.

3. Engage with Your Audience

Engaging with your audience is crucial for building a loyal following and increasing video views on Instagram.

  • Respond to comments on your videos and encourage further discussion.
  • Ask questions or create polls in your video captions to encourage viewer interaction.
  • Host live Q&A sessions or Instagram Live videos to directly engage with your audience.
  • Collaborate with your audience by featuring user-generated content in your videos.
  • Regularly monitor and respond to direct messages from your followers.

4. Promote Your Videos on Other Platforms

Promoting your Instagram videos on other platforms can help drive more views and increase your overall reach.

  • Share snippets or teasers of your Instagram videos on platforms like YouTube, Facebook, or Twitter.
  • Include a link to your Instagram profile or specific video in the description or caption of your promotional posts.
  • Collaborate with other content creators on different platforms to cross-promote each other's videos.
  • Utilize email marketing or newsletters to notify your subscribers about new Instagram video releases.
  • Experiment with paid advertising on platforms like Facebook or Instagram to reach a wider audience.

5. Analyze and Optimize Your Video Performance

Regularly analyzing and optimizing your video performance is essential for understanding what works best for increasing views on Instagram.

  • Use Instagram Insights or third-party analytics tools to track key metrics like views, engagement, and audience demographics.
  • Identify patterns or trends in your most viewed videos and replicate their successful elements in future content.
  • Experiment with different video formats, lengths, and styles to see what resonates best with your audience.
  • Test different posting times and days to determine when your audience is most active and likely to watch your videos.
  • Continuously adapt your video strategy based on the insights and feedback you gather from your audience.