Trending Hashtags: Everything You Need To Know

Discover the power of trending hashtags and how they can boost your reach and engagement on Instagram.

What are trending hashtags on Instagram?

Trending hashtags on Instagram are hashtags that are currently popular and widely used by users on the platform. These hashtags can vary from day to day and are often influenced by current events, holidays, or popular culture. When a hashtag is trending, it means that many people are using it in their posts, and it may appear on the Explore page or in the "Top" section of the hashtag search results.

How can I find trending hashtags on Instagram?

To find trending hashtags on Instagram, you can use the Explore page or the search function. On the Explore page, you can see a curated selection of posts and hashtags that are currently popular. You can also use the search function to look for specific hashtags and see if they are trending. Additionally, there are third-party tools and websites that track and display trending hashtags on Instagram.

If you want to use trending hashtags in your posts, it's important to choose ones that are relevant to your content and audience. Using popular hashtags can help increase the visibility of your posts and attract more engagement, but it's also important to use them in a genuine and meaningful way.

How can I make my own hashtag trend on Instagram?

Making your own hashtag trend on Instagram can be challenging, but it's not impossible. Here are some tips to increase the chances of your hashtag gaining traction:

1. Choose a unique and memorable hashtag that is relevant to your brand or content.

2. Promote your hashtag across different platforms and encourage your followers to use it in their posts.

3. Collaborate with other influencers or brands to create a campaign or challenge around your hashtag.

4. Engage with posts that use your hashtag by liking, commenting, and sharing them.

5. Monitor the performance of your hashtag and adjust your strategy if needed.

Remember, creating a trending hashtag requires time, effort, and a strong community of followers who are willing to participate. It's important to be patient and consistent in your efforts.

Dos and Don'ts of Trending Hashtags


  • Do research to ensure the hashtags are relevant to your content and audience.
  • Do use a mix of trending and niche hashtags to reach a broader yet targeted audience.
  • Do engage with other posts under the same hashtags to increase visibility and community interaction.


  • Don't overuse hashtags; stick to a reasonable number to avoid looking spammy.
  • Don't use trending hashtags that are unrelated to your content just to gain visibility.
  • Don't ignore the context and sentiment around a trending hashtag before using it.

How to Use Trending Hashtags on Instagram

1. Find Trending Hashtags

Discover popular hashtags by exploring the "Explore" page, checking out trending posts, or using third-party tools.

2. Analyze Relevance

Ensure that the trending hashtags are relevant to your content and target audience.

3. Research Competition

Look at how other accounts in your niche are using the trending hashtags and learn from their strategies.

4. Create Engaging Content

Develop high-quality posts that incorporate the trending hashtags naturally and provide value to your followers.

5. Monitor Performance

Track the engagement and reach of your posts using Instagram Insights or other analytics tools to assess the effectiveness of the trending hashtags.

6. Stay Updated

Continuously stay informed about new trends and adjust your hashtag strategy accordingly.

7. Experiment and Iterate

Try different combinations of trending hashtags and analyze the results to optimize your Instagram content strategy.

What Are Ideas for Using Trending Hashtags on Instagram?

1. Utilize trending hashtags in your captions

When using trending hashtags on Instagram, make sure to incorporate them into your captions. This will help your posts reach a wider audience and increase engagement. Some popular hashtags to consider are #instagood, #photooftheday, and #love.

  • Include trending hashtags related to your content
  • Research popular hashtags in your niche
  • Use a mix of broad and specific hashtags
  • Monitor trending hashtags regularly
  • Experiment with different combinations of hashtags

2. Participate in hashtag challenges

Joining hashtag challenges is a great way to connect with other Instagram users and increase your visibility. Look out for popular challenges and create content that aligns with the theme. Remember to include the challenge hashtag in your posts.

  • Research ongoing hashtag challenges
  • Create unique and engaging content for the challenge
  • Tag relevant accounts and use the challenge hashtag
  • Engage with other participants' posts
  • Share your participation in your Instagram stories

3. Follow and engage with trending hashtags

Stay updated with the latest trends on Instagram by following and engaging with trending hashtags. This will allow you to discover new content, connect with like-minded users, and gain inspiration for your own posts.

  • Search for trending hashtags in your niche
  • Follow hashtags that are relevant to your interests
  • Like and comment on posts using trending hashtags
  • Engage with other users by sharing their content
  • Use trending hashtags as a source of inspiration for your own posts

4. Create branded hashtags

Developing your own branded hashtags can help establish your brand identity and encourage user-generated content. Come up with a unique and memorable hashtag that represents your brand and encourage your followers to use it in their posts.

  • Brainstorm creative and relevant branded hashtags
  • Promote your branded hashtag on your Instagram profile
  • Encourage your followers to use the hashtag in their posts
  • Engage with user-generated content using your branded hashtag
  • Monitor and track the performance of your branded hashtag

5. Collaborate with influencers using trending hashtags

Partnering with influencers who are using trending hashtags can help expand your reach and attract new followers. Identify influencers in your niche who are utilizing popular hashtags and reach out to them for potential collaborations.

  • Research influencers who align with your brand values
  • Reach out to influencers with a collaboration proposal
  • Discuss the use of trending hashtags in your collaboration
  • Create engaging and authentic content together
  • Promote the collaboration using the relevant hashtags