Instagram Notes: Everything You Need To Know

Learn about Instagram Notes, a feature that allows you to share short, casual updates with your followers, fostering more personal connections.

What Are Instagram Notes and How Do They Work?

Instagram Notes are a feature that allows users to share short, casual messages with their followers or a select group of friends. These notes are limited to 60 characters and are displayed at the top of the Direct Messages (DMs) inbox, offering a quick way to share thoughts, updates, or questions. Unlike posts or stories, Notes are not visual and do not support images or videos. They disappear after 24 hours, fostering a sense of immediacy and ephemerality in communication.

For example, an influencer might use Notes to ask for feedback on content ideas, share a brief thought of the day, or give a quick shoutout to another account. As these are less formal than posts, they can be used to maintain engagement without the need for polished content.

How Can Influencers Utilize Instagram Notes for Engagement?

Influencers can leverage Instagram Notes to enhance engagement by posting interactive content such as questions or polls that encourage followers to respond via DMs. This feature can be particularly useful for maintaining a connection with the audience on a more personal level. By initiating conversations through Notes, influencers can foster a community feeling and keep their followers interested and involved in their daily activities or thoughts.

An influencer might post a Note asking followers which topic they'd like to see covered in the next post or share a quick tip related to their niche. This can prompt followers to engage directly with the influencer, increasing the sense of community and loyalty.

What Are the Best Practices for Using Instagram Notes Effectively?

Best practices for using Instagram Notes include keeping the content concise and engaging, using them consistently but not excessively, and ensuring they are relevant to the audience. Influencers should aim to strike a balance between being personable and professional, using Notes to share insights or behind-the-scenes snippets that add value to the follower experience.

For instance, sharing a daily motivational quote, a quick update about an upcoming event, or a teaser for a new product release can be effective ways to use Notes. Influencers should also consider the timing of their Notes to maximize visibility, such as posting when their audience is most active.

Dos and Don'ts of Instagram Notes


  • Do use Instagram Notes to share quick thoughts or updates to engage with your audience in a more casual, fleeting way.
  • Do keep your notes concise and to the point, as they are meant to be brief messages that can be easily consumed by your followers.
  • Do use notes to share exclusive insights or behind-the-scenes content to create a sense of closeness with your audience.


  • Don't overuse Instagram Notes to the point where they clutter your followers' inboxes and potentially cause them to mute your notifications.
  • Don't share sensitive or private information in notes, as they are visible to all your followers and can't be edited once posted.
  • Don't forget to interact with notes from other users, as engagement is a two-way street and can help foster community and connection.

How to Take Notes on Instagram

1. Enable Instagram Notes

Instagram Notes is a feature that allows you to jot down important information or reminders within the app. To enable it, go to your profile, tap on the three horizontal lines in the top right corner, select "Settings", then "Account", and finally toggle on "Notes".

2. Access Instagram Notes

Once you have enabled Instagram Notes, you can access it by going to your profile and tapping on the three horizontal lines in the top right corner. From the menu, select "Notes" to open the note-taking feature.

3. Create a New Note

To create a new note, tap on the "+" icon at the top right corner of the Instagram Notes screen. This will open a blank note where you can start typing your thoughts, ideas, or reminders.

4. Organize Your Notes

You can organize your notes by adding labels or categories. To do this, tap on the "Label" icon at the top right corner of a note and enter a label name. You can then filter your notes by labels to easily find specific information.

5. Edit and Format Notes

Instagram Notes allows you to edit and format your notes. You can change the font style, size, and color, as well as add bullet points or numbered lists. Simply select the text you want to format and use the options that appear.

6. Share Notes

If you want to share a note with someone, tap on the "Share" icon at the top right corner of the note. You can choose to send the note via direct message, email, or other messaging apps installed on your device.

7. Delete Notes

If you no longer need a note, you can delete it by opening the note and tapping on the "Delete" icon at the top right corner. Confirm the deletion when prompted, and the note will be permanently removed from Instagram Notes.

What Are Ideas for Instagram Notes?

1. Colorful Note-Taking

Make your Instagram notes visually appealing by using different colors and fonts. This will not only make your notes more engaging but also help you remember the information better.

  • Create a color-coded system for different topics or categories.
  • Experiment with different fonts and styles to make your notes stand out.
  • Use highlighters or markers to emphasize important points.
  • Add doodles or illustrations to make your notes more fun and memorable.
  • Take advantage of Instagram's formatting options, such as bold and italic text.

2. Interactive Quizzes

Engage your Instagram followers by creating interactive quizzes based on your notes. This not only encourages them to actively participate but also helps reinforce their understanding of the content.

  • Create multiple-choice questions related to your notes.
  • Use Instagram's poll feature to ask true or false questions.
  • Encourage followers to comment their answers and discuss the topic.
  • Provide explanations or additional information after revealing the correct answer.
  • Consider offering incentives or rewards for participants, such as shoutouts or giveaways.

3. Visual Summaries

Condense your Instagram notes into visually appealing summaries that are easy to digest. This allows your followers to quickly grasp the main points without feeling overwhelmed by lengthy content.

  • Create infographics or graphic organizers to visually represent the information.
  • Use icons, symbols, or images to represent key concepts or ideas.
  • Break down complex information into bite-sized chunks.
  • Include key quotes or memorable phrases from your notes.
  • Share the visual summaries as Instagram posts or stories for easy access.

4. Collaborative Note-Taking

Encourage collaboration and knowledge sharing by inviting your Instagram followers to contribute to your notes. This not only helps you gather different perspectives but also fosters a sense of community among your audience.

  • Create a dedicated hashtag for collaborative note-taking.
  • Ask followers to share their own insights or additional information in the comments.
  • Feature selected contributions in your future posts or stories.
  • Host live Q&A sessions where followers can ask questions and contribute to the discussion.
  • Consider creating a shared document or Google Drive folder for collective note-taking.

5. Storytelling with Notes

Transform your Instagram notes into compelling stories that captivate your audience. By adding a narrative element to your notes, you can make them more relatable and engaging.

  • Start with an attention-grabbing introduction that sets the tone for the story.
  • Weave personal anecdotes or real-life examples into your notes.
  • Create a clear storyline or structure for your notes.
  • Use storytelling techniques such as foreshadowing or suspense to keep your audience hooked.
  • End with a memorable conclusion or takeaway message.