Instagram Handles: Everything You Need To Know

Discover the importance of an Instagram Handle, your unique identifier on Instagram that sets you apart and allows others to find and tag you.

What is an Instagram Handle?

An Instagram handle is the unique username that represents an individual or brand's profile on the Instagram platform. It is a critical aspect of one's online identity, serving as a digital address that others use to find, tag, and mention the user in posts and stories. Handles are preceded by an '@' symbol and can include letters, numbers, periods, and underscores. They are distinct for every user, which means no two handles can be identical, ensuring each profile can be uniquely identified.

For example, a celebrity might choose a handle that reflects their name or stage name, such as @ladygaga, while a business might use their brand name, like @nike. It's important to choose a handle that is memorable and reflective of the brand or individual's identity.

How do you choose a good Instagram Handle?

Choosing a good Instagram handle involves considering the ease of searchability, relevance to the brand or individual, and memorability. It should ideally be short, easy to spell, and free of complex characters that might confuse potential followers. A good handle is often a play on the user's name or brand, incorporates keywords related to their niche, and avoids numbers and underscores unless they add value or clarity.

For instance, a travel influencer might include the word 'travel' or 'wanderlust' in their handle, while a food blogger might opt for a handle that includes 'eat' or 'foodie'. It's also wise to keep it consistent across different social media platforms to strengthen brand recognition.

Can you change your Instagram Handle?

Yes, users can change their Instagram handle via their account settings. This feature allows for flexibility, especially if a brand evolves or an individual undergoes a rebranding. However, it's important to note that changing a handle can temporarily affect discoverability and recognition among followers. It's recommended to inform followers before making the change to avoid confusion and to update any business cards, websites, or other marketing materials that feature the old handle.

When changing a handle, one should also check the availability of the new desired handle since it must be unique. After changing a handle, the old handle becomes available for others to claim, so it's a decision that should be made carefully.

Dos and Don'ts of Crafting Your Instagram Handle


  • Do keep it memorable and easy to spell to ensure your followers can find and recommend you without difficulty.
  • Do make sure it reflects your brand, personality, or content theme to maintain consistency across your social media presence.
  • Do check the availability of the handle across other social media platforms to build a cohesive online identity.


  • Don't use excessive underscores or numbers, as they can complicate your handle and make it less memorable.
  • Don't infringe on trademarks or use a name that could be confused with established brands to avoid legal issues and confusion.
  • Don't frequently change your handle, as it can confuse your audience and disrupt your brand recognition.

How to Optimize Your Instagram Handle

1. Choose a Clear and Memorable Handle

Make sure your Instagram handle is easy to remember and reflects your brand or personal identity.

2. Keep it Consistent with Your Brand

Your handle should align with your brand's image and values to maintain a cohesive online presence.

3. Avoid Numbers and Special Characters

Using numbers or special characters in your handle can make it harder for people to find and remember you.

4. Check for Availability

Before finalizing your handle, search for it on Instagram to ensure it's not already taken by someone else.

5. Consider SEO

Include relevant keywords in your handle to improve your chances of appearing in Instagram search results.

6. Be Mindful of Length

Avoid excessively long handles that may be difficult for users to type or remember.

7. Test it Out

Ask friends or colleagues for feedback on your handle to ensure it resonates well with your target audience.

What Are Ideas for Instagram Handles?

1. Creative Instagram Handle Ideas

If you're looking for a unique and eye-catching Instagram handle, consider using creative wordplay or combining different words to create a memorable handle. Some examples include using puns, alliteration, or incorporating your interests or hobbies into the handle.

  • FoodieFrenzy
  • ArtisticAdventurer
  • TravelTales
  • FitnessFanatic
  • BookwormBlogger

2. Personal Branding Instagram Handle Ideas

If you want to build a personal brand on Instagram, it's important to choose a handle that reflects your niche or expertise. Consider using your name or a variation of it, combined with keywords related to your field. This will help establish your credibility and make it easier for people to find you.

  • JohnDoePhotography
  • JaneSmithFitness
  • EmilyCookingTips
  • MarkTravelGuides
  • SarahFashionista

3. Business Instagram Handle Ideas

If you're creating an Instagram account for your business, it's important to choose a handle that aligns with your brand identity and is easy to remember. Consider using your business name or a shortened version of it, combined with keywords related to your industry or products/services.

  • XYZDesignStudio
  • HealthyLivingCo
  • TechGuruSolutions
  • BeautyEssentialsShop
  • FoodieDelightsCatering

4. Niche Instagram Handle Ideas

If you have a specific niche or interest that you want to focus on with your Instagram account, consider choosing a handle that reflects that niche. This will attract like-minded individuals and help you build a community around your shared passion.

  • GardeningGuru
  • PetLoversParadise
  • FashionForwardFellas
  • DIYEnthusiast
  • TravelBloggerExtraordinaire

5. Inspirational Instagram Handle Ideas

If you want to inspire and motivate others through your Instagram account, consider choosing a handle that conveys positivity and empowerment. Use words or phrases that uplift and encourage, and make sure your handle aligns with the content you plan to share.

  • SpreadLoveAndPositivity
  • DreamBigAchieveMore
  • BeYourBestSelf
  • EmpowermentJunkie
  • PositiveVibesOnly