Instagram Aesthetics: Everything You Need To Know

Understand Instagram Aesthetics, the visual style and theme that influencers maintain on their profiles to create a cohesive and appealing visual identity.

What are Instagram Aesthetics?

Instagram aesthetics refer to the overall visual style and theme that a user maintains on their Instagram feed. It involves carefully curating and arranging photos, videos, and other content to create a cohesive and visually appealing look. Aesthetic choices can include the use of specific filters, color palettes, compositions, and subject matter.

Having a consistent aesthetic can help users establish a unique brand identity and attract a specific audience. It allows them to showcase their creativity and personal style while maintaining a visually pleasing feed. Instagram aesthetics can range from minimalistic and clean to vibrant and bold, depending on the individual's preferences and the content they share.

Creating an Instagram aesthetic involves careful planning and attention to detail. Users often spend time selecting and editing their photos to ensure they fit within their desired aesthetic. They may also use planning tools or apps to visualize how their feed will look before posting.

How can I create a cohesive Instagram aesthetic?

To create a cohesive Instagram aesthetic, start by defining the overall look and feel you want to achieve. Consider factors such as color scheme, subject matter, and visual style. It's important to choose a theme that aligns with your personal brand or the message you want to convey.

Once you have a clear vision, focus on consistency. Use the same filters or editing techniques on your photos to maintain a uniform look. Pay attention to the composition and arrangement of your posts to ensure they flow well together. Consider the overall visual balance and how each post contributes to the overall aesthetic.

Additionally, engage with your audience and gather feedback. Pay attention to which posts receive the most positive response and adjust your content accordingly. Experiment with different styles and themes, but always keep the overall aesthetic in mind.

Remember, creating a cohesive Instagram aesthetic takes time and effort. It's an ongoing process of refining and evolving your visual style. Stay true to your brand and personal preferences, and don't be afraid to experiment and try new things.

How important is having a consistent Instagram aesthetic?

Having a consistent Instagram aesthetic is important for several reasons. Firstly, it helps you establish a strong brand identity. When your feed has a cohesive look, it becomes instantly recognizable to your followers and potential new followers. This can help you stand out in a crowded social media landscape and attract a loyal audience.

Secondly, a consistent aesthetic creates a visually pleasing experience for your followers. When your feed is visually appealing and well-curated, it encourages people to spend more time engaging with your content. This can lead to increased likes, comments, and shares, ultimately boosting your overall engagement and reach.

Lastly, a cohesive aesthetic demonstrates your attention to detail and professionalism. It shows that you take your Instagram presence seriously and are committed to delivering high-quality content. This can be particularly important if you're looking to collaborate with brands or monetize your Instagram account.

While having a consistent aesthetic is important, it's also essential to balance it with authenticity. Don't sacrifice your unique voice and personality in pursuit of a perfect aesthetic. Remember to stay true to yourself and create content that resonates with your audience.

Dos and Don'ts of Instagram Aesthetics


  • Do maintain a consistent color scheme and filter selection to create a cohesive look across your profile.
  • Do use high-quality images and videos to ensure your content stands out in your followers' feeds.
  • Do plan your grid layout in advance to visualize how individual posts will contribute to the overall aesthetic of your page.


  • Don't overcrowd your photos with too many elements; embrace negative space for a cleaner, more professional look.
  • Don't ignore the importance of good lighting; it can make or break the visual appeal of your content.
  • Don't post content that clashes with your established aesthetic just for the sake of trends; stay true to your brand's visual identity.

How to Create Instagram Aesthetics

1. Choose a Theme

Decide on a specific aesthetic theme for your Instagram feed, such as minimalistic, vintage, or bright and colorful.

2. Consistent Color Palette

Select a color palette that aligns with your chosen aesthetic theme and use it consistently in your posts.

3. Use High-Quality Photos

Ensure that your photos are of high quality and visually appealing. Use good lighting and composition techniques.

4. Edit with Filters

Experiment with different filters or editing tools to enhance the overall look and feel of your photos.

5. Plan Your Feed

Create a cohesive and visually pleasing feed by planning the arrangement of your posts in advance.

6. Engage with Your Audience

Interact with your followers by responding to comments, liking their posts, and engaging in meaningful conversations.

7. Be Authentic

Stay true to yourself and your chosen aesthetic. Share content that reflects your personality and interests.

What Are Ideas for Instagram Aesthetics?

1. Colorful Palette

One idea for Instagram aesthetics is to create a colorful palette. This can be achieved by using vibrant and contrasting colors in your photos, creating a visually appealing and eye-catching feed. Some ideas for a colorful palette include using rainbow themes, pastel colors, or bold and bright hues.

  • Experiment with different color combinations
  • Create a consistent color scheme throughout your feed
  • Use editing tools to enhance and adjust colors
  • Incorporate colorful props or backgrounds
  • Showcase colorful outfits or accessories

2. Minimalistic Theme

Another idea for Instagram aesthetics is to go for a minimalistic theme. This involves using clean lines, simple compositions, and a limited color palette to create a sleek and modern look. Some ideas for a minimalistic theme include using negative space, focusing on one main subject, or using monochromatic colors.

  • Keep your compositions clean and uncluttered
  • Use a limited color palette, such as black and white or neutral tones
  • Experiment with negative space to create a minimalist feel
  • Showcase minimalistic fashion, home decor, or lifestyle
  • Use natural lighting to enhance the simplicity of your photos

3. Vintage Vibes

If you're looking for a nostalgic and retro aesthetic, consider going for vintage vibes on Instagram. This can be achieved by using vintage filters, film-like effects, and retro-inspired props. Some ideas for vintage vibes include using sepia tones, incorporating old-fashioned objects, or recreating vintage fashion looks.

  • Apply vintage filters or presets to your photos
  • Use props or accessories with a vintage feel
  • Experiment with film-like effects, such as grain or light leaks
  • Recreate vintage fashion looks or hairstyles
  • Find inspiration from old movies, music, or art

4. Nature and Outdoors

Bringing nature and the outdoors into your Instagram feed can create a refreshing and serene aesthetic. This can be achieved by showcasing landscapes, plants, or outdoor activities. Some ideas for a nature and outdoors theme include capturing sunsets, featuring hiking or beach scenes, or highlighting botanical elements.

  • Capture scenic landscapes or breathtaking views
  • Feature outdoor activities, such as hiking, camping, or surfing
  • Highlight botanical elements, such as flowers or plants
  • Emphasize natural lighting and earthy tones
  • Experiment with different weather conditions, such as rain or fog

5. Food and Culinary Delights

If you have a passion for food and culinary delights, consider creating an Instagram aesthetic centered around delicious dishes and gastronomic experiences. This can be achieved by showcasing beautifully plated meals, food styling, or behind-the-scenes cooking shots. Some ideas for a food and culinary theme include featuring different cuisines, highlighting local delicacies, or sharing recipes.

  • Capture beautifully plated meals or desserts
  • Showcase food styling techniques, such as garnishes or arrangements
  • Share behind-the-scenes cooking shots or kitchen tips
  • Highlight different cuisines or regional specialties
  • Engage with your audience by sharing recipes or food recommendations