Filters and Effects: Everything You Need To Know

Explore Filters and Effects, the creative tools and features that influencers can use to enhance and customize their photos and videos on Instagram.

What are Filters and Effects on Instagram?

Filters and effects are popular features on Instagram that allow users to enhance and customize their photos and videos. Filters are pre-set adjustments that can change the overall look and feel of an image, such as adjusting brightness, contrast, saturation, and color tones. They can give your photos a vintage, retro, or artistic vibe. Effects, on the other hand, are additional creative tools that can be applied to photos and videos, such as adding stickers, text, drawings, or animations. They can help you express your creativity and make your content more engaging.

How can I use Filters and Effects on Instagram?

To use filters and effects on Instagram, simply follow these steps:

  1. Open the Instagram app and tap on the camera icon at the top left corner of your screen.
  2. Take a photo or record a video using the Instagram camera, or choose an existing photo or video from your gallery.
  3. Once you have your photo or video, you can swipe left or right to preview and select different filters. You can also tap on the filter name at the bottom of the screen to see all available options.
  4. If you want to apply effects, tap on the smiley face icon at the top right corner of your screen. This will open a menu with various effects, such as stickers, text, drawings, or animations. Simply tap on the effect you want to use and follow the on-screen instructions to customize it.
  5. After applying filters and effects, you can further edit your photo or video by adjusting brightness, contrast, saturation, or other settings using the editing tools.
  6. Once you're satisfied with the result, tap on the "Next" button to proceed with posting or sharing your content.

Remember, filters and effects can be a fun way to enhance your photos and videos, but it's important to use them in moderation and maintain a consistent aesthetic that aligns with your personal brand or style.

Can I create my own Filters and Effects on Instagram?

Currently, Instagram does not provide a built-in feature to create your own filters or effects. However, there are third-party apps and software available that allow you to create custom filters and effects for Instagram. These apps often provide advanced editing tools and presets that can help you achieve a unique look for your photos and videos. Some popular apps for creating custom filters and effects include VSCO, Lightroom, and Snapseed. Once you've created your custom filter or effect using these apps, you can save it and apply it to your Instagram content.

Dos and Don'ts of Filters and Effects


  • Do use filters and effects to enhance the natural beauty of your photos, ensuring they complement the image rather than overpower it.
  • Do experiment with different filters and effects to find a unique style that represents your brand and resonates with your audience.
  • Do keep up with trends in filters and effects to keep your content fresh and engaging, but always align them with your personal or brand aesthetic.


  • Don't overuse filters and effects to the point where the original image is unrecognizable, as authenticity tends to resonate more with followers.
  • Don't rely solely on filters and effects to make your content stand out; focus on the quality of your original content first and foremost.
  • Don't ignore the message or mood you want to convey; ensure that the filters and effects you choose are appropriate for the content and context of your post.

How to Use Filters and Effects on Instagram

1. Choosing the Right Filter

Instagram offers a wide range of filters to enhance your photos. Experiment with different filters to find the one that best suits your photo's mood and style.

2. Adjusting Filter Intensity

After selecting a filter, you can adjust its intensity by tapping on the filter again and using the slider to increase or decrease the effect.

3. Applying Effects

Instagram also provides various effects like vignette, tilt-shift, and blur. Explore these effects to add unique touches to your photos.

4. Using Editing Tools

Aside from filters and effects, Instagram offers editing tools such as brightness, contrast, and saturation adjustments. Utilize these tools to further enhance your photos.

5. Saving and Sharing

Once you're satisfied with the applied filters and effects, save your edited photo by tapping on the download icon. You can then share it directly on Instagram or other social media platforms.

6. Exploring Third-Party Apps

If you want even more options for filters and effects, consider exploring third-party apps that integrate with Instagram. These apps often offer a wider range of creative tools.

7. Experimenting and Finding Your Style

Don't be afraid to experiment with different filters, effects, and editing tools. Finding your unique style takes time, so have fun exploring and discovering what works best for you.

What Are Ideas for Filters and Effects

1. How to Create Custom Filters for Instagram

Learn how to create your own custom filters for Instagram using popular photo editing software. This idea will help you stand out and add a unique touch to your Instagram feed.

  • Experiment with different color grading techniques
  • Create filters that match your brand's aesthetic
  • Use overlays and textures to add depth to your photos
  • Explore vintage and retro filter styles
  • Combine multiple filters to create a unique look

2. How to Use AR Effects on Instagram

Discover how to use augmented reality (AR) effects on Instagram to enhance your photos and videos. AR effects can add fun and interactive elements to your content, making it more engaging for your audience.

  • Explore the wide range of AR effects available on Instagram
  • Create your own custom AR effects using Spark AR Studio
  • Use AR effects to transform your photos into interactive experiences
  • Experiment with face filters, animations, and 3D objects
  • Collaborate with other creators to create unique AR effects

3. How to Edit Photos with Instagram's Built-in Filters

Learn how to make the most of Instagram's built-in filters to enhance your photos. Instagram offers a variety of filters that can instantly transform the look and feel of your images.

  • Understand the different filter options available on Instagram
  • Adjust the intensity of filters to suit your preferences
  • Combine multiple filters to create a custom look
  • Use the editing tools to further enhance your photos
  • Experiment with different filters for different types of content

4. How to Create Cinematic Effects on Instagram

Discover how to create cinematic effects on Instagram to give your photos and videos a professional and dramatic look. Cinematic effects can add depth, mood, and storytelling elements to your visual content.

  • Learn about composition and framing techniques for cinematic shots
  • Use lighting and shadows to create a dramatic atmosphere
  • Experiment with color grading to enhance the mood of your content
  • Add cinematic overlays and textures to your photos and videos
  • Explore different aspect ratios for a cinematic feel

5. How to Create Double Exposure Effects on Instagram

Learn how to create double exposure effects on Instagram to combine two or more images into a single, visually striking composition. Double exposure effects can add a surreal and artistic touch to your photos.

  • Choose images with contrasting elements for an interesting effect
  • Use blending modes to merge the images seamlessly
  • Experiment with opacity and layering to achieve the desired result
  • Add additional effects, such as color adjustments or textures
  • Explore different compositions and subject combinations