Boosted Post: Everything You Need To Know

Learn about Boosted Posts, a feature that allows you to promote your Instagram posts to a wider audience by paying to increase their reach and visibility.

What is a Boosted Post?

A Boosted Post is a feature on Instagram that allows users to pay to promote their posts to a wider audience. When you boost a post, it will appear higher in the feeds of users who don't follow you, increasing its visibility and reach. This can be a valuable tool for social media influencers who want to expand their audience and increase engagement on their content.

How does boosting a post work?

Boosting a post is a simple process. First, you need to select the post you want to boost. Then, you can choose your target audience based on factors such as location, age, gender, and interests. Instagram will provide you with an estimated reach based on your budget and audience selection. Finally, you set a budget for your boosted post and choose the duration of the promotion. Instagram will then display your post to the selected audience, increasing its visibility and engagement.

Boosted posts can be an effective way to reach a larger audience and increase your followers, likes, and comments. However, it's important to carefully consider your target audience and budget to ensure that you are reaching the right people and getting the most out of your boosted post.

Can I boost any type of post on Instagram?

Yes, you can boost almost any type of post on Instagram, including photos, videos, and carousel posts. However, there are some restrictions on the content that can be boosted. Instagram has community guidelines that prohibit the promotion of certain types of content, such as illegal activities, hate speech, and adult content. It's important to review these guidelines before boosting a post to ensure that your content complies with Instagram's policies.

Dos and Don'ts of Boosted Posts


  • Do target your boosted posts strategically to reach the right audience by using demographic and interest-based filters.
  • Do set a clear objective for your boosted post, whether it's to increase brand awareness, drive traffic to your website, or promote a specific product or event.
  • Do analyze the performance of your boosted posts and use the insights to optimize future content and targeting strategies.


  • Don't boost posts without a specific goal in mind, as this can lead to wasted ad spend and poor performance.
  • Don't forget to adhere to the platform's advertising guidelines to avoid having your boosted post rejected or penalized.
  • Don't ignore the importance of high-quality, engaging content in your boosted posts; visuals and messaging should be compelling to your target audience.

How to Boosted Post on Instagram

1. Create a Compelling Post

Make sure your post is visually appealing and includes engaging content that will capture the attention of your audience.

2. Choose the Right Audience

Select the target audience for your boosted post based on demographics, interests, and behaviors to reach the right people.

3. Set a Budget

Determine how much you want to spend on boosting your post and set a budget that aligns with your marketing goals.

4. Select the Duration

Decide how long you want your boosted post to run, whether it's a few days or a specific date range.

5. Monitor Performance

Regularly check the performance of your boosted post to see how it's resonating with your audience and make any necessary adjustments.

6. Engage with Comments

Respond to comments on your boosted post to foster engagement and build relationships with your audience.

7. Analyze Results

After your boosted post has ended, analyze the results to see if it achieved your desired objectives and gather insights for future campaigns.

What Are Ideas for Boosted Post

1. Boosted Post Targeting

Boosted posts allow you to target specific audiences based on demographics, interests, and behaviors. This can help you reach the right people and increase engagement.

  • Target audience based on location
  • Target audience based on age and gender
  • Target audience based on interests and hobbies
  • Target audience based on previous interactions with your page
  • Target audience based on behaviors and online activities

2. Boosted Post Budgeting

When creating a boosted post, you can set a budget to control how much you want to spend. This allows you to allocate your advertising budget effectively and maximize the reach of your post.

  • Set a daily budget for your boosted post
  • Monitor the performance of your boosted post and adjust the budget accordingly
  • Consider testing different budget amounts to find the optimal balance between reach and cost
  • Use Facebook's budget optimization feature to automatically allocate your budget to the best-performing audiences
  • Take advantage of cost control options to prevent overspending

3. Boosted Post Content

The content of your boosted post plays a crucial role in its success. Make sure to create compelling and visually appealing content that grabs the attention of your target audience.

  • Use high-quality images or videos that are relevant to your message
  • Write a captivating caption that entices users to engage with your post
  • Include a clear call-to-action to encourage users to take the desired action
  • Experiment with different content formats, such as carousels or slideshows, to keep your audience engaged
  • Regularly update your boosted post content to avoid ad fatigue

4. Boosted Post Timing

The timing of your boosted post can significantly impact its performance. Consider the following factors when scheduling your post:

  • Identify the peak times when your target audience is most active on Instagram
  • Take into account the time zones of your target audience if you have an international reach
  • Consider the nature of your post and whether it is time-sensitive or evergreen
  • Experiment with different posting times to determine the optimal schedule for your boosted posts
  • Use Instagram's insights to analyze the performance of your posts and identify the best times to reach your audience

5. Boosted Post Monitoring

After launching a boosted post, it is essential to monitor its performance to assess its effectiveness and make any necessary adjustments. Here are some key metrics to track:

  • Engagement metrics, such as likes, comments, and shares
  • Click-through rates to measure the effectiveness of your call-to-action
  • Conversion rates if your goal is to drive specific actions, such as website visits or purchases
  • Reach and impressions to evaluate the overall visibility of your post
  • Cost per result to assess the efficiency of your advertising spend